Henry T. Ewald Papers
00032

Summary Information

Repository
Michigan State University Archives and Historical Collections
Creator
Ewald, Henry T.
Title
Henry T. Ewald papers
ID
00032
Date [inclusive]
1911-1961
Extent
0.66 Cubic feet
Language
English

Preferred Citation

Researchers wishing to cite this collection should include the following information: "Item title, Collection title, Collection Identifier, Michigan State University Archives & Historical Collections, East Lansing, Michigan."

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Scope and Contents note

The papers of Henry T. Ewald, co-founder (1911, with Frank Campbell) of Campbell-Ewald Company, Inc. a Detroit, Michigan Advertising Agency. Upon Campbell's retirement in 1917, Ewald became President and Chairman of the Board, serving as such until his death in 1953.

Under Ewald's leadership, the agency expanded, setting up branches in New York, Los Angeles, Chicago, Dallas and other cities, and had as clients such companies as General Motors, Burroughs Corporations, Detroit Edison, Great Lakes Steel and Firestone Tire and Rubber Company. Sample advertisements for General Motors and other auto companies are included in the papers, along with articles on the role of advertising during World War II, the V4 War Bond and Stamp Sales Campaign (1942), and articles on Campbell-Ewald and its 25th, 30th, 35th, 40th, 45th, and 50th anniversaries. An organizational chart (1942) is included.

A large part of the papers consists of articles and newspaper clippings on Ewald, including a biography eulogizing Ewald, and testimonial dinner addresses. A number of magazine and newspaper articles on advertising and the auto industry written by Ewald are also included. Two volumes on Campbell-Ewald are on the shelves and a large photo of the company's 40th anniversary and a number of large advertisements have been transferred to the map case.

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Administrative Information

Publication Information

Michigan State University Archives and Historical Collections

Conrad Hall
888 Wilson Road, Room 101
East Lansing , MI, 48824
517-355-2330
archives@msu.edu

Revision Description

  December 2000

Conditions Governing Access

Collection is open for research.

Legal Status

Copyright: Michigan State University. Property Rights: Michigan State University.

Conditions Governing Use

Permission to publish material from this collection must be obtained from University Archives & Historical Collections, Michigan State University.

Custodial History

Gift of the Campbell-Ewald Company.

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Related Materials

Separated Materials note

Photograph Collection: 3 Nitrate negatives, 5 photographs

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Controlled Access Headings

Corporate Name(s)

  • Allen B. DuMont Laboratories.
  • Campbell-Ewald Company.
  • General Motors Corporation.
  • National Power Farming Demonstration, 1916. (Fremont, Neb.)
  • War Advertising Council.

Genre(s)

  • Photographs
  • Scrapbooks

Geographic Name(s)

  • Detroit (Mich.)
  • New York (State)

Personal Name(s)

  • Beasley, Norman
  • Campbell, Frank J.
  • Chevrolet, Louis, 1878-1941
  • Ewald, Henry T.
  • Field, R.F.
  • Jason, Don R., Col.
  • Jordan, E. S.
  • Kennedy, E. D., (Edward D.)
  • Moffett, William A.
  • Young, E. Marshall

Subject(s)

  • Advertising -- Automobiles
  • Advertising -- Management
  • Advertising agencies
  • Savings bonds

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Collection Inventory

Papers 

Scope and Contents note

Box

Articles by Henry T. Ewald 

1
Box Folder

"How Much Service Shall the Agency Give the Advertiser" June 9, 1927 

1 1

"Introducing the Adcraft Club to Detroit" December 1930 

1 2

"All God's Chillun Want Things" 1931 

1 3

"There's No Place Like Home" October 1932 

1 4

"Good Salesmanship is Inconspicuous" 1936 

1 5

"It's Often Original to be Obvious" September 1939 

1 6

"Thirty Years of Advertising Well Directed" 1941 

1 7

"GM Finds Fairness Begets Fairness" August 27, 1950 

1 8

"Take Comfort, Detroiters Are No Nearer a New Car Than You" September 3, 1950 

1 9

"The Tubeless Tire Could Mean Peace of Mind" September 17, 1950 

1 10

"Autos Keep 'Em Rolling" August 19, 1951 

1 11

"Automobile Safety: Future and Past" August 26, 1951 

1 12

"Salesmanship Makes the Difference" September 2, 1951 

1 13

"Billy Hughson: Auto Row Pioneer" September 9, 1951 

1 14

"America's Horsepower is Mostly Mobile" August 10, 1952 

1 15

"Of Women and Autos" August 17, 1952 

1 16

"Plates are a Problem" August 24, 1952 

1 17

"Motels Come with Patios and Pools" August 31, 1952 

1 18

"The Donner Lesson" September 7, 1952 

1 19

"40 Years of Amazement" n.d. 

1 20

"How Many is 'Too Many' Cars"" n.d. 

1 21

"The Influence of Advertising in the Home" n.d. 

1 22

Articles About Ewald 

1
Box Folder

"A Dramatist of Business" August 29, 1925 

1 23

"Getting on in the World" July 30, 1927 

1 24

"Twenty Five Years in Detroit" June 1930 

1 25

"Mr. Ewald Signally Honored" May 1, 1934 

1 26

"The Ewald Portrait" December 10, 1940 

1 27

"Nations Admen Hand Accolade to Henry T. Ewald" March 1941 

1 28

"Why Henry Ewald Opposes Government Purchase of Advertising" June 1942 

1 29

Articles on Ewald in "The Advertiser" March 1946 

1 30

"50 Years of Automotive Advertising" June 11, 1946 

1 31

"Henry T. Ewald: A Brief Biography" February 1951 

1 32

Biography of Ewald by E.S. Jordan n.d. 

1 33

"Good Agency Management is Not a Mystery" n.d. 

1 34

Newspaper clippings on Ewald 1921, 1926, 1940-41, n.d. 

1 35

Obituaries of Ewald January 1953 

1 36

Tributes to Ewald 1934, 1945, 1951 (missing 1945) 

1 37

Testimonial Dinner Address 1934 

1 38

Campbell-Ewald Company, Incorporated 

Box
1
Box Folder

Organizational Chart June 15, 1949 

1 39

Personnel Roster 1942 

1 40

General Automobile Advertisements 1910-1940 

1 41

General Motors Advertisements 1914-1948 

1 42

General Advertisements 1933, 1942 

1 43

Newspaper - "The CECO Circle Edition" December 23, 1926 

1 44

Employee Rule Book - "Inside the CECO Circle" n.d. 

2 1

Companies Anniversaries 

2
Box Folder

25th - Booklet - "Twenty Five Years of Advertising Well Directed" February 1936 

2 2

30th - Articles on Anniversary February 1941 

2 3

30th - News Clippings February 1941 

2 4

40th - Anniversary Meeting Minutes 1951 

2 5

45th - Article on Anniversary January 10, 1956 

2 6

50th - Background Information 1961 

2 7

Articles About Company 

2
Box Folder

"A Proving Ground to Get the Facts of Automobile Retailing" May 3, 1928 

2 8

"The Story of Campbell-Ewald" June 1950 

2 9

Booklets 

2
Box Folder

"Advertising Well Directed: Campbell-Ewald Company in New York" 1948 

2 10

"Advertising Well Directed" n.d. 

2 11

"Campbell-Ewald Past and Present" n.d. 

2 12

"Of Personal Interest" n.d. 

2 13

"Promotional Booklets" n.d. 

2 14

World War II Advertising 

2
Box Folder

DuMont Laboratories - Advertising suggestions 1942 (?) 

2 15

Digest of War Advertising Council 1942 (?) 

2 16

V4 Campaign-War Bond Sales Plan 1942 

2 17

V4 Campaign-War Bond Sales Plan 1942 

2 18

Obituary - Louis Chevrolet June 7, 1941 

2 19

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Volumes 

Volume

vol. 1: Advertising Well Directed 1923 

1

vol. 2: Advertising Well Directed 1948 

2

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Scrapbooks 

Volume

Scrapbook 88: Trip to National Power Farming Demonstration 1916 

88

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Oversized Materials 

Drawer
46
Drawer Folder

Dr. 46: Sample Advertisements 1916-1937 

46 1

Dr. 46: Sample Advertisements 1940-1959 

46 2

Dr. 46: Sample Advertisements 1960-1961 

46 3

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Photographs - Collection 

Drawer
Collection Photographs

Campbell-Ewald Company. Billboard 

Conferences. San Francisco Sales Managers Association 

Dinners. Adcraft Club of Detroit 

Dinners. Chevrolet Dealers Ewald Testimonial Dinner 

Students of Bishop Union School 

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Photographs - People 

People Photographs

People. Ewald, Henry T.